The buzz has begun about the Ford Fiesta Movement. I am very happy that Ford has let me be a crucial part of their latest social media project. In a recent WSJ article titled “Ford Takes Online Gamble With New Fiesta”:
The latest attempt is just getting under way at Ford Motor Co. The company has picked 100 young, Web-savvy drivers to get behind the wheel of its new Ford Fiesta subcompact for six months and post their impressions on sites such as YouTube, Flickr and Twitter.