Jonathan Nafarrete
Jonathan Nafarrete is an emerging photographer based in Los Angeles, CA. He specializes in fashion, automotive, reportage, and portrait photography. Jonathan is also a social media consultant, working with clients in crafting their online approach and web promotion strategies. When he is not staring at Twitter or out shooting, he loves just being out on the road.
Follow Jonathan as he test drives the 2011 Ford Fiesta, partaking in missions, photoshoots, and maybe even just going to the supermarket.
Why All About the Ford Fiesta?
Jonathan Nafarrete was recently chosen to be a part of Ford’s Fiesta Movement, a platform designed to generate excitement about the highly anticipated Ford Fiesta. The Ford Fiesta is the new fuel-efficient small car that brings its style and substance to the U.S. next year.
Jonathan is part of Ford’s social media initiative where 100 young trendsetters will test drive and “live” with a Fiesta for six months, traveling as “agents” on special “missions,” who will then relate their experiences through a variety of social media sites.
The missions are designed to be fun, take the agents to new places and let them experience new things – all while driving the new European Ford Fiesta and providing feedback to Ford on the product.
The Fiesta Movement deliberately takes Ford into the realm of the ever-expanding social media Web.
The Fiesta Movement campaign is squarely aimed at Millennials, the next-generation consumer group born between 1979 and 1995. These consumers, which will total 70 million drivers by 2010, use social media daily and offer a prime opportunity for Ford to tap into a group that hasn’t yet established brand loyalty.
About Ford Fiesta
The Ford Fiesta already is a hit in Europe and Asia, where it went on sale last year and earlier this year, respectively. With European sales in January and February totaling 59,600, the Fiesta is the best-selling Ford model in Europe so far in 2009. Since it made its debut in August 2008, sales of the new Fiesta have totaled 120,300 and the car already is making a significant contribution to Ford of Europe’s market share improvement. Early response from buyers in China and other Asia-Pacific markets also is outstripping company expectations.
In 2010, the Ford Fiesta will be produced at plants in Germany, Spain, Mexico, Thailand and China for sale in markets around the world. The Ford Fiesta for the North American market will be built at Ford’s assembly plant in Cuautitlan, Mexico.